That's My Jam

Familiar//Forgotten//Future of Dance//Pop//R&B

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Dance Music Authority (DMA) Magazine [Things We Miss]

Posted by ThatsMyJamRadio on May 27, 2010


Debut:
1993

Last Seen: 2003

Why We Love It: Founded by Gary Hayslett, DMA magazine was one of the few publications in existence that published reviews, profiles and interviews with the hottest acts in dance music. Though it covered several international artists, DMA seemed tailor-made for dance audiences in the United States, and spread its editorial content among the categories mentioned earlier, DJ gear reviews and commentary from those within the industry.

What Happened? Around the turn of the century, a number of dance labels folded and major labels shuttered their niche units. This cut into DMA‘s advertising dollars, as many of the labels naturally placed ads in the magazine. The rise of the Internet also drove readers online rather than to print publications, so the magazine ceased publication after the last issue hit newsstands in early 2003.

Will We See It Again? Yes! DMA has transitioned to it online presence, www.dmaclub.com, and also embraced social media with a MySpace page and Twitter feed.

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